Sportswear Giant Nike Purchases NFT Fashion and Collectibles Startup RTFKT
Nike is making a major move into the metaverse with the acquisition of a leading digital apparel player.
On Friday, NFT collectibles and fashion startup RTFKT announced on Twitter that the company had been acquired by Nike. The terms of the deal were not disclosed.
Nike, meanwhile, was exploring blockchain technology as early as 2019, going so far as to patent tokenized shoes.
“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture,” Nike President John Donahoe wrote in a blog post. “We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”
Metaverse fashion is also a rapidly expanding sector. A rival NFT streetwear project, Cryptokickers, signed a first-ever digital shoe deal with former National Basketball Association star Wilson Chandler in April.”
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