$GRPN call buyers claim fast profits

Bullish option traders are claiming fast profits in Groupon Inc Common Stock (GRPN) today.

On Mar. 11, Market Rebellion’s Unusual Option Activity Service found that 2,500 May $14 calls were bought for $0.43 to $0.47 with shares at $9.26. This was clearly fresh buying, as open interest in the contract was just 73before the activity appeared.

Those calls have changed hands for as much as $1.67 this session, a 255.32% return, while the stock rose 48.06% in the same time frame, illustrating the kind of leverage that can be achieved with options.

Long calls lock in the price where investors can buy a stock, letting them position for a rally at limited cost with the potential for significant leverage. They carry less risk than owning shares because the most that can be lost is the price of the options no matter how far the stock might fall.

GRPN was last up by 40.02% at $13.68 this afternoon.