$KO call prices are bubbling higher

It took bullish option traders less than one week to turn fast profits in Coca-Cola Co (KO).

On Aug. 27, Market Rebellion’s Unusual Option Activity Service found that 2,150 Weekly $72 calls were bought for $0.10 to $0.18 with shares at $71.09. This was clearly fresh buying, as open interest in the contract was just 911 before the activity appeared.

Those calls traded for as much as $0.42 today, a 133.33% return, while the stock rose 1.83% in the same time period, underscoring how options can far outperform their underlying shares.

Long calls lock in the price where investors can buy a stock, letting them position for a rally at limited cost with the potential for significant leverage. They carry less risk than owning shares because the most that can be lost is the price of the options no matter how far the stock might fall.

KO was last lower by 0.29% to $71.84 in afternoon trading.