RPP Newsletter – August 11th, 2026

 

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Please note our weekly Rebel Pit Pro webinar will be held on Tuesdays at 9:00 AM ET. If you miss the live session(s), replays will be posted in the ‘Webinars’ tab.

 

The Trade:

Amazon.com, Inc. - AMZN - $278.09 Last Price

Buy the August 14th (14Aug26) expiration 280.00 call for roughly $3.60

with the stock above the $280.14 Level (08/10/2026 High) in an up (bullish) market.

OR

Buy the August 14th (14Aug26) expiration 275.00 put for roughly $3.00

with the stock below the $276.22 Level (08/10/2026 Intraday Swing Low) in a down (bearish) market.

 

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Fundamentals: Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company was incorporated in 1994 and is headquartered in Seattle, Washington. On the Upside: Target Resistance levels are up at: $282.79, $284.02, $287.20. These are levels at which trimming/rolling/combi, and closing for profits can be considered. On the Downside: Target Support levels are down at: $273.60, $270.23, $269.00, $266.69. These are levels at which trimming/rolling/combi, and closing for profits can be considered. AMZN's Daily ATR is $9.13 while the Weekly ATR is $17.50.

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Commentary: As covered in this past Weekend's Video 📺, though not perfect, the charts (on balance) look poised for stocks to continue to move higher. There are a few Sector issues however: 1. A lack of strong leadership. 2. Energy picking up which doesn't bode well for a taxed consumer. 3. Defensive areas not backing off fully. BUT, Market Breadth looks very good despite many sectors appearing paralyzed. So...why are we not lifting? Well... SMH, DRAM, MTUM and MAGS are not working well enough just yet. Those are and have been a very Big Part of this rally's push higher. They may just need more rest after the SPYs, IWM and DIAs made new all-time highs last week but we can't rule out a Turnaround Tuesday, or worse, a more protracted Rug Pull if the "Iran Situation" delivers a news setback. YIELDS are moving back up towards concerning levels and that development could also factor despite the recent US/Japan smashing of the USD/JPY away from the danger zone. The VIX "fear gauge" is on its back which is just about right for August trading but there are several other recent items of note that suggest that bullishness has becove very overdone...again. That's what troubles us most right now as markets often find it difficult to advance when nearly everyone's a bull.  Swans: Black, Gray and White or put another way, NEWS Developments. The Trump administration nearly constantly produces new news some of which is very surprising, so be ready for anything! That applies for this week and likely well beyond! And it may not only be the Trump administration with the current state of affairs in the world! AMZN is our focus name of the week. It seems sufficiently rested after a strong EPS Reaction to the upside and has held those gains well to this point. Should the market, after resting too, start to power up again, AMZN seems ready to participate. However, it is not too far from lows that could give way if, for some reason, the market reverses lower after squeezing up. AMZN's options' cost vs. the ATR(s) is very attractive right now. GeoPol news could change momentum quickly in all directions at any time! Keep the impact of the news cycle in mind when managing this week!  Reminder: Trade the market that's in front of us! AMZN normally offers excellent options market liquidity in which to transact. Risk: The total risk is the amount spent on the call or the put at the time you trigger the trade. What you spend is the most you can lose! Reward: Our reward will be in the increase in the value of our calls or puts from the trigger price to the target prices or your chosen exit price … whatever comes first. Stop Price:  Our call stop will be the stock trading (closing) back down below $280.14. Our put stop will be the stock trading back up (closing) above $276.22. Notes 1 – It is important that we remember that this has the potential of being a two-way trade depending on market direction and commitment. Notes 2 – Don’t forget to use RPP Risk Calculation  Bonus Names: ZS, PLTR, GOOGL.   Please note our weekly Rebel Pit Pro webinar will be held on Tuesdays at 9:00 AM ET. If you miss the live session(s), replays will be posted in the ‘Webinars’ tab. Market Outlook

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Please note our weekly Rebel Pit Pro webinar will be held on Tuesdays at 9:00 AM ET. If you miss the live session(s), replays will be posted in the ‘Webinars’ tab. Options School

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Please note our weekly Rebel Pit Pro webinar will be held on Tuesdays at 9:00 AM ET. If you miss the live session(s), replays will be posted in the ‘Webinars’ tab.