← Back to News

Cryptocurrency

Search Engine Marketing Data Reveals Highest Retail Interest In Bitcoin Ever

Search Engine Marketing Data Reveals Highest Retail Interest In Bitcoin Ever: (NewsBTC) Bitcoin is nearly at $20,000 once again and to the surprise of the crypto community, Google Trends search data now still doesn’t anywhere nearly compare to the search interest back then. However, digging deeper into search engine volume using a plethora of search engine marketing […]

By Chris Sykora · November 20, 2020
Search Engine Marketing Data Reveals Highest Retail Interest In Bitcoin Ever

Search Engine Marketing Data Reveals Highest Retail Interest In Bitcoin Ever:

(NewsBTC) Bitcoin is nearly at $20,000 once again and to the surprise of the crypto community, Google Trends search data now still doesn’t anywhere nearly compare to the search interest back then. However, digging deeper into search engine volume using a plethora of search engine marketing tools, there’s a very different “story” to be told.

Here are the reasons why search volume and related terms suggest that there is far more interest now in Bitcoin than there was at the height of the crypto bubble.

The latest price action is giving crypto investors a flashback of what it was like the last time Bitcoin was trading at these prices.

It was also around Thanksgiving 2017, and the first-ever cryptocurrency had just surpassed $10,000 for the first time, piquing the curiosity of average Joes who were left wondering what the heck a Bitcoin even was.

To find out, before clicking that buy button on their Coinbase app, they turned on Google to take in all the info they could find.

Bitcoin took off on Google Trends as sharply as its parabolic price pattern, and just as fast, crashed back down to previous lows. And as the Google Trends chart below shows, superimposed over the current BTCUSD price chart, interest just still hasn’t returned. Or has it?

 

bitcoin btcusd google trends searchGoogle Trends data layer behind a Bitcoin price chart | Source: BTCUSD on TradingView.com

SEMRush SEO Tools Tell A Different Story, According To eToro Exec

Marketing is a broad term used to define various strategies for driving sales, visibility, traffic, or conversions of any kind. Without marketing, it is challenging to let the world know something exists.

That’s part of what makes Bitcoin so magical. It has corporate backing, and no marketing department to help spread the word – yet its users are more than happy to handle that for the cryptocurrency.

Read the full story at NewsBTC.