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Uber introduces an Amazon Prime-style monthly subscription service via @verge
As reported by The Verge, “Uber has a new plan to lock customers into its transportation ecosystem while also expanding the list of services it offers ahead of an expected public offering in 2019. It’s called Ride Pass, and it’s Uber’s attempt at an Amazon Prime-style subscription service. “Ride Pass is available today in five […]
As reported by The Verge, “Uber has a new plan to lock customers into its transportation ecosystem while also expanding the list of services it offers ahead of an expected public offering in 2019. It’s called Ride Pass, and it’s Uber’s attempt at an Amazon Prime-style subscription service.
“Ride Pass is available today in five cities: Los Angeles, Austin, Orlando, Denver, and Miami. For $14.99 a month — or $24.99 a month in LA (sorry, Angelenos) — riders can lock in flat rates on all the UberX and UberPool trips they take over the course of that month. The rates, based on historical data, will be heavily discounted, saving riders up to 15 percent on their overall monthly travel, Uber says. Ride Pass fares won’t be subject to typical external events like weather, traffic, or surge pricing. And there’s no limit to the number of rides customers can take each month.
“Starting today, riders in those five cities can sign up through the app. Once they get rolling, Ride Pass subscribers can track their savings on every ride with real-time updates. It auto-renews, so there’s no need to remember to buy a pass every month. And users can cancel any time, but there won’t be a refund if they cancel in the middle of the month.
“’We’re really keen to make sure this is priced to the point where people can buy the pass not have to think too much about it,’ said Dan Bilen, product manager at Uber. ‘The vision for Ride Pass is it makes Uber a budgeted line-item for riders.’”